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                越蹭越热0510
              
            
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        <p>越蹭越热0510</p>
<a id="more"></a> 
<h1 id="【越蹭越热】三节课出品"><a href="#【越蹭越热】三节课出品" class="headerlink" title="【越蹭越热】三节课出品"></a>【越蹭越热】三节课出品</h1><blockquote class="blockquote-center"><p>【越蹭越热】三节课出品</p>
<p>每日热点 | 蹭热姿势 + 产品小报</p>
<p>——专供运营喵 + 产品汪食用</p>
<p>2017/5/10  星期三</p>
</blockquote>
<p>———————————————</p>
<p>📢3.3计划开始招募啦!</p>
<p>三节课含金量最高旗舰课程——3.3计划招募！3.3计划招募！3.3计划招募！高门槛+精英化课程，3%入选率，4周项目实战，超高强度烧脑！<strong><a href="http://t.cn/Ra2QrDQ" target="_blank" rel="external">猛戳链接，马上申请</a> </strong><br>———————————————<br>📢三节课找人喽！</p>
<p> 如果你对社群运营感兴趣，执行力强，有趣爱玩善折腾，快拿简历砸这里： <a href="&#109;&#x61;&#105;&#108;&#x74;&#x6f;&#58;&#x78;&#x69;&#x61;&#111;&#108;&#x69;&#x6e;&#103;&#x40;&#115;&#x61;&#x6e;&#x6a;&#x69;&#101;&#107;&#101;&#x2e;&#99;&#x6f;&#x6d;">&#x78;&#x69;&#x61;&#111;&#108;&#x69;&#x6e;&#103;&#x40;&#115;&#x61;&#x6e;&#x6a;&#x69;&#101;&#107;&#101;&#x2e;&#99;&#x6f;&#x6d;</a> 。实习正式都OK哦~ </p>
<p>志愿者活动，三次元club、3.3计划……等你来筹办！ 嚯嚯，一起来搞事吖！<br>———————————————</p>
<h2 id="◆【锤子春季发布会，坚果Pro亮相】"><a href="#◆【锤子春季发布会，坚果Pro亮相】" class="headerlink" title="◆【锤子春季发布会，坚果Pro亮相】"></a>◆【锤子春季发布会，坚果Pro亮相】</h2><p>昨晚，罗永浩带着他的坚果Pro亮相深圳春茧体育馆，再一次重新定义了7点半，新机坚果Pro价格为1499—2299不等，相当亲民，但诚意满满。目前锤子科技官方商城，京东旗舰店和线下门店有售。</p>
<p>产品突破：外观、续航、闪念胶囊、钢化背壳、软件优化</p>
<p>一张图看懂坚果 Pro&gt;&gt;&gt;<a href="http://mp.weixin.qq.com/s/2uxbHZHOEQrEZQLY3XkByQ" target="_blank" rel="external">链接</a></p>
<h3 id="🔥蹭热姿势"><a href="#🔥蹭热姿势" class="headerlink" title="🔥蹭热姿势"></a>🔥蹭热姿势</h3><p><strong>关键词：营销预热、罗永浩、新机评测</strong></p>
<h4 id="1、发布会前"><a href="#1、发布会前" class="headerlink" title="1、发布会前"></a>1、发布会前</h4><p>一般情况下，发布会前品牌方会做一系列动作，包括新机爆料、领袖论战、官方发声、使用征集和意见征集等进行前期预热。锤子这次也不例外，再加上老罗自带的热点体质，着实掀起了一波热潮。</p>
<p>☞发布会前，锤子&amp;即刻联合发布了一张可以参与抽奖的全国锤友分布图&gt;&gt;&gt;<a href="https://ruguoapp.com/smartisan-map?utm_source=FXSM&amp;code=061jf0o72s03qM07lqm72UxQn72jf0o6&amp;state=STATE%23wechat_redirect" target="_blank" rel="external">分布图</a></p>
<p>☞通过媒体、锤友、好友共同发声，带一波热度&gt;&gt;&gt;<a href="https://mp.weixin.qq.com/s/7cv-OWih3PKgMdIE7P7yMQ" target="_blank" rel="external">链接</a></p>
<p>☞锤子官方找了一些锤子科技的老朋友，为他们提供一台量产机，让他们开箱把玩，并拍摄下整个过程，把人的胃口吊到了极致。主角的表情、被马赛克的言辞和画面也带来了些许不一样的“恶”趣味</p>
<p><strong><a href="https://mp.weixin.qq.com/s/HoeNZ1C8L3-IvJo1ZzoAaw" target="_blank" rel="external">东东枪篇</a>,  <a href="https://mp.weixin.qq.com/s/Mu5Qg14xa9fXMjIqXFw4nA" target="_blank" rel="external">叶三篇</a>,  <a href="https://mp.weixin.qq.com/s/b2UdK3CGcFg_tGP548a7rQ" target="_blank" rel="external">二逼瓦西里</a>,  <a href="https://mp.weixin.qq.com/s/ngKwJV-FnuM5ClxtdD_u4Q" target="_blank" rel="external">左小祖咒篇</a></strong></p>
<p>☞2014—2017锤子发布会倒计时预热海报&gt;&gt;&gt;<a href="https://mp.weixin.qq.com/s/skz5yoGvLpTtMCmx6ogUuQ" target="_blank" rel="external">海报链接</a></p>
<p>2、发布会中</p>
<p>☞深度剖析新品和以往产品的对比分析，虽然锤子科技依然挣扎在生死线上，但现在的老罗以及锤子科技正在越来越往大众眼中的一条“正轨”上行进</p>
<p>《罗永浩软了，坚果Pro硬了》&gt;&gt;&gt;<a href="https://mp.weixin.qq.com/s/pYh1qZ_ynDdOCPFn-uJ1VA" target="_blank" rel="external">链接</a></p>
<p>《罗永浩深谙开发布会的真谛》&gt;&gt;&gt;<a href="https://mp.weixin.qq.com/s/q673JusG8ACqqSuxEgxC6A" target="_blank" rel="external">链接</a></p>
<p>☞分析锤子公司发展历程，对企业未来的展望</p>
<p>《中年罗永浩还能带领锤子科技走多远？》&gt;&gt;&gt;<a href="https://mp.weixin.qq.com/s/t6hcDDjKJynB9RyRujfssw" target="_blank" rel="external">链接</a></p>
<p>☞锤子&amp;即刻联合做了一个「老罗发布会生成器」，人人都可以“重新定义发布会”&gt;&gt;&gt;<a href="https://2017.ruguoapp.com/static/smartisan.html" target="_blank" rel="external">链接</a></p>
<h4 id="3、发布会后"><a href="#3、发布会后" class="headerlink" title="3、发布会后"></a>3、发布会后</h4><p>☞从剖析老罗个人情感角度，引发对“选择”的理解与感悟</p>
<p>黄有璨《罗永浩的眼泪与妥协，新世相与赵雷的身份选择》&gt;&gt;&gt;<a href="https://mp.weixin.qq.com/s/TfAPyjIlko-7iJ_YnUGSzw" target="_blank" rel="external">链接</a></p>
<p>☞新机评测</p>
<p><strong><a href="https://mp.weixin.qq.com/s/PqsWPBGLRNWbotNwfxA3bw" target="_blank" rel="external">虎嗅评测</a>,  <a href="https://mp.weixin.qq.com/s/9oWS5wcDZHMiewtzfQNaIg" target="_blank" rel="external">极客公园评测</a>,  <a href="https://mp.weixin.qq.com/s/NGSDnocdZcezaeSgKB7fVw" target="_blank" rel="external">手机中国评测</a></strong></p>
<p>☞功能展示H5</p>
<p>让老罗给你的朋友打电话&gt;&gt;&gt;<a href="http://tt.peiyinge.com/detail/0?from=timeline&amp;isappinstalled=0" target="_blank" rel="external">链接</a></p>
<p>4、挖掘罗永浩个人世界</p>
<p>☞从好友角度呈现</p>
<p>《罗永浩的七个瞬间》&gt;&gt;&gt;<a href="https://mp.weixin.qq.com/s/O0BVQS2mTJSSssSZT2WY7A" target="_blank" rel="external">链接</a></p>
<p>☞从个人角度呈现</p>
<p>《罗永浩：“温暖、热血、牛x和帅帅的鸡汤”》&gt;&gt;&gt;<a href="https://mp.weixin.qq.com/s/0Dtg9k02TgRDS0w2xsuPNQ" target="_blank" rel="external">链接</a></p>
<h2 id="◆【母亲节专题】"><a href="#◆【母亲节专题】" class="headerlink" title="◆【母亲节专题】"></a>◆【母亲节专题】</h2><p>母亲节就要到了，做运营和产品的小伙伴们估计在忙着上线母亲节活动或准备相关文章吧，蹭热君今天整理了一份母亲节专题，希望能对大家有所帮助。</p>
<h3 id="🔥蹭热姿势-1"><a href="#🔥蹭热姿势-1" class="headerlink" title="🔥蹭热姿势"></a>🔥蹭热姿势</h3><h4 id="1-母亲节活动案例及创意"><a href="#1-母亲节活动案例及创意" class="headerlink" title="1.母亲节活动案例及创意"></a>1.母亲节活动案例及创意</h4><p>☞往年母亲节营销案例整合</p>
<p>母亲节,看各大品牌营销策划&gt;&gt;&gt;<a href="http://url.cn/48VfjVK" target="_blank" rel="external">品牌营销策划</a></p>
<p>母亲节，是时候看看这 10 款经典 H5 案例合集了&gt;&gt;&gt;<a href="http://url.cn/48VgyHO" target="_blank" rel="external">案例合集</a></p>
<p>母亲节又到了，这些案例打动你了吗？&gt;&gt;&gt;<a href="http://url.cn/48VdYz9" target="_blank" rel="external">案例</a></p>
<p>☞优秀案例参考复盘</p>
<p>1）百雀羚</p>
<p>百雀羚母亲节定制刷屏“神广告”及幕后制作团队专访&gt;&gt;&gt;<a href="http://url.cn/48VfkSf" target="_blank" rel="external">专访</a></p>
<p>2016年百雀羚携手周杰伦母亲节营销活动复盘 &gt;&gt;&gt;<a href="http://url.cn/48VjDCO" target="_blank" rel="external">复盘</a></p>
<p>2）回家吃饭APP</p>
<p>回家吃饭APP如何借助母亲节成功吸引千万微博粉丝&gt;&gt;&gt;<a href="http://url.cn/48VdOhZ" target="_blank" rel="external">回家吃饭案例</a></p>
<p>☞活动创意分享</p>
<p>蹭热君翻看了那么多母亲节案例，发现不管活动或者海报或H5创意，基本都是那几套固定的套路，比如母亲节感恩、号召对母亲表达爱意、说反话达到煽情效果等，但是在这个基础上的微创新一直不断，每年也都会有出彩的活动创意出现。</p>
<p>蹭热君认为做好一个好的活动，包括但不仅限于有创意、产品契合度高、切中用户痛点几个方面，下面分享几个活动创意（来自蹭热君脑洞及借鉴网络）</p>
<p>1）温情向</p>
<p>说出与妈妈的故事</p>
<p>列举妈妈爱的谎言</p>
<p>给妈妈手写一封家信</p>
<p>给妈妈录一段祝福视频</p>
<p>什么时候你发现妈妈已经老了</p>
<p>2）感恩向</p>
<p>母亲节三行诗大赛</p>
<p>号召为母亲做件小事（做顿饭、梳头发等）</p>
<p>对妈妈说句我爱你并记录妈妈反应</p>
<p>3）有趣脑洞向</p>
<p>那些年妈妈发错的短信、微信</p>
<p>时光回到十年前，你最想和妈妈说什么</p>
<p>假如你成为妈妈，你会对十年后后的孩子说些什么</p>
<p>H5小游戏：测试和自己的妈妈上辈子是什么关系</p>
<p>与母亲来一天角色互换</p>
<h4 id="2-母亲节文案"><a href="#2-母亲节文案" class="headerlink" title="2.母亲节文案"></a>2.母亲节文案</h4><p>相信现在有很多新媒体小伙伴在苦苦思索母亲节相关文案，以下是蹭热君收集整理的优秀文案，仅供参考，希望对你有所启发。</p>
<p>☞最新优秀文案</p>
<p>下面是昨天刷屏的母亲节文案，是布置在深圳地铁站的户外广告（没错又是地铁广告），虽然是旧瓶装新酒，但凭借着优秀的文案又一次形成了广泛传播。</p>
<p>这18句文案，打响了今年的母亲节广告大战&gt;&gt;&gt;<a href="http://url.cn/54XBuSk" target="_blank" rel="external">链接</a></p>
<p>☞往年优秀文案</p>
<p>母亲节快来了，我们帮你找文案灵感（上）&gt;&gt;&gt;<a href="http://url.cn/48VflbH" target="_blank" rel="external">链接</a></p>
<p>母亲节快来了，我们帮你找文案灵感（下）&gt;&gt;&gt;<a href="http://url.cn/48VdQNB" target="_blank" rel="external">链接</a></p>
<p>品牌顶尖文案致母亲节,看各大品牌营销策划&gt;&gt;&gt;<a href="http://url.cn/48VfjVK" target="_blank" rel="external">链接</a></p>
<h4 id="3-预测可引爆的点"><a href="#3-预测可引爆的点" class="headerlink" title="3.预测可引爆的点"></a>3.预测可引爆的点</h4><p>☞母亲节祝福语</p>
<p>虽然这里列出了祝福语集锦，但蹭热君个人看法，祝福语不在于多么华丽，真心就好；可以发文鼓励大家晒原创祝福。</p>
<p>母亲节感人祝福语&gt;&gt;&gt;<a href="http://url.cn/48Vh2H1" target="_blank" rel="external">链接</a></p>
<p>☞母亲节送礼指南</p>
<p>该部分可操作空间较大，根据自家产品情况，打包出可作为母亲节礼物的物品或服务，结合相应活动推广。</p>
<p>母亲节送礼参考，适合送给妈妈的40个礼物&gt;&gt;&gt;<a href="http://url.cn/48VdR17" target="_blank" rel="external">链接</a></p>
<p>知乎：母亲节礼物问答&gt;&gt;&gt;<a href="http://url.cn/48U2MBv" target="_blank" rel="external">链接</a></p>
<p>☞母亲节聊点不一样的</p>
<p>相信你肯定会有这种感受，每年母亲节都会有铺天盖地的感恩、打亲情牌、祝福指南、送礼指南的广告文案，用户也会审美疲劳；所以可以从其他角度来谈，但要注意三观正，符合母亲节节日氛围，不能为了吸引用户眼球而不择手段，不然会得不偿失。</p>
<p>母亲节特刊 | 80后母亲生存现状&gt;&gt;&gt;<a href="http://url.cn/48VdRUF" target="_blank" rel="external">链接</a></p>
<p>母亲节不快乐&gt;&gt;&gt;<a href="http://url.cn/48VfpcO" target="_blank" rel="external">链接</a></p>
<p>母亲节，我想和你谈谈死亡&gt;&gt;&gt;<a href="http://url.cn/48Vh3a9" target="_blank" rel="external">链接</a></p>
<p>母亲节给母亲的差评&gt;&gt;&gt;<a href="http://url.cn/48VjK0c" target="_blank" rel="external">链接</a></p>
<p>———————————————</p>
<h1 id="【产品小报】"><a href="#【产品小报】" class="headerlink" title="【产品小报】"></a>【产品小报】</h1><h2 id="「QQ」于2017年05月06日更新7-0-0版本。"><a href="#「QQ」于2017年05月06日更新7-0-0版本。" class="headerlink" title="「QQ」于2017年05月06日更新7.0.0版本。"></a>「QQ」于2017年05月06日更新7.0.0版本。</h2><p>更新重点：</p>
<p>1.QQ电话支持实时变声，萝莉、大叔等声线任性切换</p>
<p>2.互动新姿势，聊天时可发送点赞、比心手势给好友</p>
<p>3.大表情可拖动到聊天消息上，表情互动乐趣多</p>
<h3 id="短评："><a href="#短评：" class="headerlink" title="短评："></a>短评：</h3><p>经历了这么多年的迭代「手机QQ」的大版本号跳到7.0.0，但是看到更新的内容不禁让小报君感到唏嘘，随着智能手机普及并逐步成为继电脑后的个人信息终端，很多在计算机上的成熟应用或功能也逐步移植到了移动端，例如这次更新出的变声器。变声器虽好玩，不过要小心骗子啊。</p>
<h2 id="「喜马拉雅FM」于2017年05月06日更新5-4-99版本。"><a href="#「喜马拉雅FM」于2017年05月06日更新5-4-99版本。" class="headerlink" title="「喜马拉雅FM」于2017年05月06日更新5.4.99版本。"></a>「喜马拉雅FM」于2017年05月06日更新5.4.99版本。</h2><h3 id="更新重点："><a href="#更新重点：" class="headerlink" title="更新重点："></a>更新重点：</h3><p>1.播放页支持向主播提问</p>
<p>2.直播支持与主播连麦</p>
<h3 id="短评"><a href="#短评" class="headerlink" title="短评:"></a>短评:</h3><p>就像这次喜马拉雅FM的更新说明里写到的那样：“程序员哥哥放大招了，看看有木有让你很心动。”虽然有对其他产品功能的借鉴，但是这两个功能的加入并没有破坏产品本身的质量，反而让听众和主播之间的互动更加方便和直接。生搬硬抄一定是可耻的，但是合理借鉴是值得学习的。</p>
<h1 id="志愿者"><a href="#志愿者" class="headerlink" title="志愿者"></a>志愿者</h1><p>本期志愿者：锤友了了、萝卜,Nome,可爱的十二</p>
<p>欢迎关注越蹭越热，互相调戏~</p>
<p>愿你有所收获！</p>

      
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              <div class="post-toc-content"><ol class="nav"><li class="nav-item nav-level-1"><a class="nav-link" href="#【越蹭越热】三节课出品"><span class="nav-number">1.</span> <span class="nav-text">【越蹭越热】三节课出品</span></a><ol class="nav-child"><li class="nav-item nav-level-2"><a class="nav-link" href="#◆【锤子春季发布会，坚果Pro亮相】"><span class="nav-number">1.1.</span> <span class="nav-text">◆【锤子春季发布会，坚果Pro亮相】</span></a><ol class="nav-child"><li class="nav-item nav-level-3"><a class="nav-link" href="#🔥蹭热姿势"><span class="nav-number">1.1.1.</span> <span class="nav-text">🔥蹭热姿势</span></a><ol class="nav-child"><li class="nav-item nav-level-4"><a class="nav-link" href="#1、发布会前"><span class="nav-number">1.1.1.1.</span> <span class="nav-text">1、发布会前</span></a></li><li class="nav-item nav-level-4"><a class="nav-link" href="#3、发布会后"><span class="nav-number">1.1.1.2.</span> <span class="nav-text">3、发布会后</span></a></li></ol></li></ol></li><li class="nav-item nav-level-2"><a class="nav-link" href="#◆【母亲节专题】"><span class="nav-number">1.2.</span> <span class="nav-text">◆【母亲节专题】</span></a><ol class="nav-child"><li class="nav-item nav-level-3"><a class="nav-link" href="#🔥蹭热姿势-1"><span class="nav-number">1.2.1.</span> <span class="nav-text">🔥蹭热姿势</span></a><ol class="nav-child"><li class="nav-item nav-level-4"><a class="nav-link" href="#1-母亲节活动案例及创意"><span class="nav-number">1.2.1.1.</span> <span class="nav-text">1.母亲节活动案例及创意</span></a></li><li class="nav-item nav-level-4"><a class="nav-link" href="#2-母亲节文案"><span class="nav-number">1.2.1.2.</span> <span class="nav-text">2.母亲节文案</span></a></li><li class="nav-item nav-level-4"><a class="nav-link" href="#3-预测可引爆的点"><span class="nav-number">1.2.1.3.</span> <span class="nav-text">3.预测可引爆的点</span></a></li></ol></li></ol></li></ol></li><li class="nav-item nav-level-1"><a class="nav-link" href="#【产品小报】"><span class="nav-number">2.</span> <span class="nav-text">【产品小报】</span></a><ol class="nav-child"><li class="nav-item nav-level-2"><a class="nav-link" href="#「QQ」于2017年05月06日更新7-0-0版本。"><span class="nav-number">2.1.</span> <span class="nav-text">「QQ」于2017年05月06日更新7.0.0版本。</span></a><ol class="nav-child"><li class="nav-item nav-level-3"><a class="nav-link" href="#短评："><span class="nav-number">2.1.1.</span> <span class="nav-text">短评：</span></a></li></ol></li><li class="nav-item nav-level-2"><a class="nav-link" href="#「喜马拉雅FM」于2017年05月06日更新5-4-99版本。"><span class="nav-number">2.2.</span> <span class="nav-text">「喜马拉雅FM」于2017年05月06日更新5.4.99版本。</span></a><ol class="nav-child"><li class="nav-item nav-level-3"><a class="nav-link" href="#更新重点："><span class="nav-number">2.2.1.</span> <span class="nav-text">更新重点：</span></a></li><li class="nav-item nav-level-3"><a class="nav-link" href="#短评"><span class="nav-number">2.2.2.</span> <span class="nav-text">短评:</span></a></li></ol></li></ol></li><li class="nav-item nav-level-1"><a class="nav-link" href="#志愿者"><span class="nav-number">3.</span> <span class="nav-text">志愿者</span></a></li></ol></div>
            

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